Marketing is all about creating relationships with customers.
Building a long lasting and trusting relationship with customers and portraying this to potential customers is the key to the success of any business.
Marketing is about attracting and satisfying customers.
Attraction is a law of nature, since in business we get to choose our appearance and portray a vision, we need to discover what interests people, what problems your business solves and find a way to engage potential customers. Existing customers should not be forgotten, they should be pampered as customer retention is a key aspect.